Client Acquisition in the 21st Century: With Instagram & TikTok??

Guests: Taly Goody is a personal injury lawyer, and Michelle Fonseca-Kamana exclusively practices lemon law. Both immersed themselves in social media, successfully leveraging the platforms as free marketing channels.


  • Using social media to market a practice
  • Their process for creating videos
  • “The Power of Planning”
  • Why they use YouTube and Facebook and not LinkedIn or Twitter
  • Repurposing their videos for multiple social media platforms
  • What makes a good video? What makes a bad video?

Tools mentioned:

  • Ring light for atmosphere
  • Canva Pro for backgrounds and Instagram Reels
  • InShot App to add text
  • Videoleap Editor App to repurpose reels

New Insights (brought to you by Nota):

  • Eric Ganci answers Robert Southwell’s last question: 
  • “Who are the trial attorneys you thought were most effective? And what made them a particularly good litigator in the courtroom?”

Special thanks to our sponsors, Lawclerk, Alert Communications, Abby Connect, and Clio.